Green Tomorrow

I thought for a second that our founder Graham had grown a beard and gone back to the land, but no, it is Adrian Grenier, who will produce and appear in The Green Life, which aims “to inspire on an emotional level” his own brand of environmentalism. It is all on Planet Green, the Discovery Network’s new channel airing all green, all the time. (Treehugger writers contribute to its gestating website)

USA Today covers the new network, interviewing Discovery Network CEO David Zazlav. “It used to be that green was granola and left,” he says. But with …